Crowdfunding is a full time job


If you’ve looked into starting your own crowdfunding campaign, whether it’s Kickstarter or Indiegogo, you’ve probably heard the phrase that running one is like “a full time job.”  What they usually don’t elaborate on is that your new full time job is marketing and PR.

Let’s talk specifics because I always find that more valuable than some broad sweeping statements.

Here’s what’s on my To Do list today:

  • Writing the new draft of a press release we’re sending out today, updated with the recent news of hitting our initial goal (Yay!).
  • Update the Voyage Trekkers website with the same press release so that it can be linked via twitter.
  • Listen to a podcast Kickstarter campaigns (Funding the Dream) to pick up any additional tips.
  • Give shout outs to today’s contributors on our Twitter.
  • Reach out to a friend to see if he has any press contacts he could possibly connect us with.
  • Respond to each new contributor via email after their donation, giving them thanks for their support.
  • Finish planning a new Exclusive Perk that the wonderful women of Educating [Geeks] are donating to the project and update the Indiegogo page.
  • Creating a graphic in Photoshop for the new perk that’s ideal for Facebook and Twitter.
New Perk-Educating Geeks

Educating [Geeks] was awesome to donate a exclusive perk to our campaign.

  • Announcing the new Perk across our social media platforms (Facebook, Twitter)
  • Creating an Update on our Indiegogo page to let exisitng fans know about the New Perk.
  • Remind some of the actors to attend the end-of-campaign Fundraiser Party that we’re having on June 29th.
  • Check in on the Facebook Ad campaign — we’re running a $50 ad throughout the week to bring in new fans (to “Like” the page).
  • Close-caption one of the episodes of Voyage Trekkers to test out YouTube’s process.  Maybe we can get the show posted by Caption Web TV and get some new audience members.
  • Post the campaign on Message Boards (Star Trek sites, Indie filmmaker sites) to spread the word.
  • Posting the next installment of our text-based Choose Your Own Path Adventure we’ve been running this week on our Facebook page, to keep up engagement.  Luckily I don’t have to write it!
  • Do the dishes (they really need to be done).
  • …and post this blog!


So ideally you want a team of people helping you.  For me, I have my friend Shannon doing the press outreach and sending out the new press release to as many sites as she can manage … and co-creator and writer (and actor) on the show, Craig Curtis, writing the Choose Your Own Path story … but I’m doing the bulk of the heavy lifting.  And I’m able to do all this because I do freelance video work (so basically I’m unemployed right now, lol).

All this is to continue the momentum of the project going and to keep the word spreading before the end of your campaign.

Then you can sleep!

To check out our Indiegogo Campaign for ‘Voyage Trekkers: The Movie’ click here:

Voyage Trekkers The Movie –


Living During A Filmmaking Revolution


This blog is not so much me telling you the answers but looking to start a dialogue on the subject.  Please post your comments here or on the Squishy Studios facebook where I’ll be linking this blog.

I’ve always wanted to live during a filmmaking revolution, like the invention of sound, to see if I could have endured that time of change.  I dunno, I have a huge amount of romanticism for that age in particular.  That’s one of the reasons I love the movie The Artist.  It just seemed like such a thrilling time of invention, yet fraught with human drama.  Make no mistake, the invention of sound flipped the movie world upside down.  It ruined countless careers, put so many people out of work …  Akira Kurosawa’s brother, who worked in silent films, killed himself over this transition.

DSLR filmmaking has certainly been a revolution in low-end digital quality, but it’s nothing to the level of change that social media and the internet have created.

But the thing is, we DO live during a time of DRAMATIC revolution of the film industry.  I’m not talking about Digital vs Film.   That’s a change in the medium of “filmmaking” that’s big for the filmmakers but the audience is barely aware of.  Hell my jaw dropped to find out that virtually every film that I’ve seen here in the valley in the last few years has been a digital projection and not a film print.  DSLR filmmaking has dramatically changed the level of quality for independent productions, but it hasn’t really affected the industry itself from top to bottom.  It hasn’t affected how people watch movies.  No, I’m talking about the internet … and social media in particular.  And it’s a little less perceptible because the internet is basically changing how we do everything, not just movies.

One of the things that got me thinking about this is subject is a comment that Wil Wheaton made here. Here’s the short version, “This is the best time in history to be a creative person, because all you need is an idea and a lot of hard work. You don’t have to go impress one person who is a gatekeeper; you just have to be awesome in your own way, and get your creation in front of an audience.”

Just think about how YouTube, Netflix, internet piracy, Facebook, and Kickstarter all have changed the landscape of filmmaking.  You can now build fan bases through social media, distribute your work online, get crowd funding financing through that same fan base…

Squishy Studios isn’t so much a traditional production company, as it was originally created to be, but a true independent “studio” that exists in the new age of digital filmmaking.

Now there’s downsides to this, of course …  It means a hell of a lot more work because you now have to be your own publicity machine.  I mean seriously, promoting your work is your new full time job, with the only ray of hope being successful enough soon that you can delegate some (not all) of this stuff too.  Because now, with ten million channels out there, your greatest obstacle is obscurity.  Oh and you probably won’t get paid any time soon too …  BUT for the creative soul, who’s willing to put in a hell of a lot of work, I do in fact feel it is one of the best times to be alive.

I just wish I could get more sleep!